Project Principles
Prebid.org uses the following principles to guide how we develop Prebid.js, Prebid Server, Prebid Mobile, and any future sub-projects:
- Collaborative: Foster a community of contribution.
- Open and Transparent: No black-box auction dynamics, bid biasing or hidden fees.
- Agnostic: No adapter preferencing or inherent reliance on ad servers.
- Performant: Don’t kill the page!
Further Reading