MicroAd
Features
| Bidder Code | microad | Prebid.org Member | no |
|---|---|---|---|
| Prebid.js Adapter | yes | Prebid Server Adapter | no |
| Media Types | display | Multi Format Support | check with bidder |
| TCF-EU Support | no | IAB GVL ID | check with bidder |
| GPP Support | check with bidder | DSA Support | check with bidder |
| USP/CCPA Support | check with bidder | COPPA Support | check with bidder |
| Supply Chain Support | check with bidder | Demand Chain Support | check with bidder |
| Safeframes OK | check with bidder | Supports Deals | check with bidder |
| Floors Module Support | check with bidder | First Party Data Support | check with bidder |
| User IDs | imuid, id5Id, tdid, novatiq, parrableId, dacId, identityLink, criteo, pubcid, uid2 | ORTB Blocking Support | check with bidder |
| Privacy Sandbox | check with bidder |
Note: The MicroAd Bidding adapter requires setup and approval beforehand. For more information, visit MicroAd website.
Bid parameters
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
spot |
required | Ad placement ID provided by MicroAd. | '209e56872ae8b0442a60477ae0c58be9' |
string |
url |
optional | URL parameter. Effective only when provided by MicroAd. | '${COMPASS_EXT_URL}' |
string |
referrer |
optional | Referrer parameter. Effective only when provided by MicroAd. | '${COMPASS_EXT_REF}' |
string |
ifa |
optional | IFA parameter. Effective only when provided by MicroAd. | '${COMPASS_EXT_IFA}' |
string |
appid |
optional | App ID parameter. Effective only when provided by MicroAd. | '${COMPASS_EXT_APPID}' |
string |
geo |
optional | Geo parameter. Effective only when provided by MicroAd. | '${COMPASS_EXT_GEO}' |
string |
aids |
optional | User IDs parameter. type indicates User IDs type. |
[{type: 6, id: '*******'}] |
Array<Object> |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_microad |
hb_bidder_microad |
hb_adid_microad |
hb_size_microad |
hb_source_microad |
hb_format_microad |
hb_cache_host_microa |
hb_cache_id_microad |
hb_uuid_microad |
hb_cache_path_microa |
hb_deal_microad |