ContentExchange
Features
| Bidder Code | contentexchange | Prebid.org Member | no |
|---|---|---|---|
| Prebid.js Adapter | yes | Prebid Server Adapter | no |
| Media Types | display, video, native | Multi Format Support | check with bidder |
| TCF-EU Support | yes | IAB GVL ID | 864 |
| GPP Support | check with bidder | DSA Support | check with bidder |
| USP/CCPA Support | yes | COPPA Support | check with bidder |
| Supply Chain Support | yes | Demand Chain Support | check with bidder |
| Safeframes OK | check with bidder | Supports Deals | check with bidder |
| Floors Module Support | check with bidder | First Party Data Support | check with bidder |
| User IDs | none | ORTB Blocking Support | check with bidder |
| Privacy Sandbox | check with bidder |
Prebid.JS Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
placementId |
required | Placement Id will be generated on ContentExchange Platform. | '1234' |
string |
adFormat |
required | [banner, video, native] |
'banner' |
string |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_contentexchang |
hb_bidder_contentexc |
hb_adid_contentexcha |
hb_size_contentexcha |
hb_source_contentexc |
hb_format_contentexc |
hb_cache_host_conten |
hb_cache_id_contente |
hb_uuid_contentexcha |
hb_cache_path_conten |
hb_deal_contentexcha |